Customers’ attention spans are short. In fact, in the last several years, the average attention span is said to have decreased from 15 seconds to just 8 seconds. This statistic highlights the difficulty that a lot of firms encounter. How can you communicate your product to your target audience in a way that will be compelling, raise awareness of your brand, and eventually foster trust? In order to do this, marketers need to package their messaging into an asset that their potential customers would consume while staying succinct in their pitch. That is the use of corporate videography.

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We’ll talk about how to successfully include corporate videography into your digital marketing plan in this piece. Let’s first examine what corporate videography is and how it may benefit your company before getting started.

Corporate videography: What is it?

An internal or external business message can be communicated through corporate videography. As opposed to typical video advertising, it is directed at a particular audience rather than the broader public. If you plan well, corporate videography may be a rather simple process.

It’s critical to approach corporate video production with a well-thought-out action plan and the appropriate personnel to see that strategy through to completion. Finding a production crew that can comprehend your vision and create the corporate video project you want is useful, regardless of whether you have prior expertise with corporate videography or are beginning from zero.

The following can be included in these video projects:

Training videos are used to instruct staff members on how to do their duties.

Testimonial videos that showcase a satisfied customer’s use of your goods

Using brand videos to communicate the company’s beliefs and mission

Explainer videos: demonstrating a product’s functionality

Event videos: a synopsis of a business gathering or trade exhibition

Videos promoting new products that are being released into the market

These resources are available for usage in several ways. Notably, new team members may learn about corporate regulations using internal video material, such as explainer or training movies. Additional outside material, such brand or testimonial films, may be shared on social media or showcased on the business website.

Every corporate videography production advances the business in a number of ways. The financial line, customer experience, and staff happiness will all be greatly impacted by this investment.

Tips to Boost Your Business Filmmaking

The following phases of the corporate video production process are likely to be involved in whatever kind of video you’re producing:

Prior to Production

Begin by generating ideas for the content you wish to include in the video. What is the aim of it? How are you going to accomplish that? What components will your film include? Is voiceover required? The storyboarding stage may be used to work through all of these issues.

The corporate videography should be planned out, scene by scene, during the pre-production stage in order to determine what will be shot. This is also the time to decide on the animation style and design, choose the filming site, finish the screenplay, and get ready for the shoot.

Manufacturing

At last, pre-production is over, and filming can begin. The part of a corporate video production company’s primary emphasis that most people consider is the production phase.

The most important stage in creating corporate videography is production. Only when you get the correct footage can you produce a product of the highest caliber.

After Production

It’s finally time to start the post-production stage of corporate videography now that you have a good volume of footage. Your crew will concentrate on finishing the film at this point. This entails a number of crucial activities, including as editing the video, adding music and title sequences, and creating the final cut of the film.

Because of this, it’s wise to think about using outside resources that can efficiently produce intricate, excellent video projects. These are all readily handled by full-service corporate video production companies for you. It might end up costing more in the long run and harming your brand’s reputation if you try to accomplish this yourself without the necessary video expertise.

After learning about the three stages of video creation, let’s examine some business videos that highlight the effectiveness of video.

Three Instances of Successful Corporate Filmmaking

Testimonials, staff training films, and explainer videos are a few of the most often used business videos.

Each serves a distinct function within a more comprehensive plan for video marketing. Let’s break down each kind and show you a great example that is the benchmark for you to aspire to.

-1. Video Recommendations

An existing customer or client discusses their experience with your product and business in a video testimonial. This kind of corporate videography is used by marketers as bottom-of-funnel material to encourage skeptics to become converts.

Since video testimonials are a real, important kind of social evidence, they work well. Hearing from a peer about the value of your product may reassure hesitant prospects who are interested in it but aren’t sure if they’re ready to buy. Their impression of your business will improve as a result of this reinforcement.

For this reason, video testimonials are frequently posted on corporate websites, distributed to high-touch prospects directly, and shared on social media. After seeing a video testimonial, over 66% of prospects stated they were more likely to make a purchase.

-2. Videos for Employee Training

Videos for employee training are a useful tool for worker education. You may film your onboarding meetings and give them to your new hires in the form of short, entertaining training videos in place of paying for seminars and pricey training sessions.

Workers also desire this kind of video instruction. In fact, when it came to learning and training, over 75% of workers said they preferred watching videos over reading text.

In order to present its CountMeIn self-identification program, TD Bank produced an employee training film. In order to satisfy legal obligations and inform their employee engagement programs, TD invited its workers to submit their self-perceptions.

-3. Instructional Videos

If your product is complex, your business absolutely needs a how-to video. Videos that demonstrate how to do anything take the viewer step-by-step. A complex setup procedure or a particular feature or use case might be included in the material.

To help their consumers understand the precise actions they must take to incorporate their product into their everyday life, HomeBrite by Feit Electric produced a how-to video.

In the long run, how-to films can save your business money. Customers will be less dissatisfied with your goods the more direction and assistance you can offer them.

Your customer support representatives will be relieved of commonly asked questions that your video can answer, and your return or churn rate will drop as a result.